|
Click Here for more
articles
|
|
|
|
How to Help Google Make up its
Mind
|
|
by: Diane Nassy
|
As an
AdSense sponsoring web site, your goal is to have contextually relevant
ads displayed whenever a visitor comes to your site. That’s the
goal, and it sounds simple enough, but sometimes it seems that Google
is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random
ads which have no relevance to your site at all or worse, it’s
displaying non-revenue Public Service Ads (PSA), then that’s a
sign that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI)
tools to sniff the content on your site so it can serve up the most
relevant ads out of its extensive inventory. However, since no humans
are involved in this process, it’s actually pretty easy to lead
the poor spider down the wrong path.
It’s not enough to simply depend upon your site’s keywords
to pull the right ads from Google; you have to pay attention to the
context in which the key words are used as well or you could get some
surprises.
For example, suppose that you have some text on your page that reads
“I love Guns ‘N Roses”. There is a good chance that
you will either end up with PSAs, because “Guns” is a known
Google “stop” word that triggers PSAs, or ads from
1-800-Flowers thanks to the key word “Roses”. But if you
modify your content slightly to have it read something like “I
love the heavy metal and hard rock bands like Guns ‘N
Roses”, then you should start pulling ads that match your
site’s theme.
The words “heavy metal” and “hard rock” are
called supporting keywords. Their job is to help define the context
that the actual key word is being used in.
When the Google spiders are fed both supporting and actual key words
they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right
ads. Words that are closer to the top of the page have more
“weight” than those that appear farther down. Tags are also
important. H1 and H 2 tags have a higher precedence over P tags, and B
tags are significant as well.
The key to getting the right ads to appear on your site is to fine-tune
the supporting key words and tweak your tags until you are seeing what
you want to see.
Once you reach that goal, you can read our article on Smart Ways to
Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google
AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not
get along with you. The next time you have that thought, stop to
consider the possibility that the Google spider is having the same
thoughts about you!
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Circulated by Article Emporium
|
|
