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When
AdSense Goes AWOL
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by: Diane
Nassy
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No matter
how hard you work to
optimize your page, there are going to be times when Google just
can’t figure out which AdSense ad to deliver, so it defaults
to delivering a PSA (Public Service Ad) instead.
Now I don’t have any problem with charities, but I give to
the ones that I choose to give to. Since I don’t have a
non-profit license of my own, the goal of my web site is to make money
and I depend on Google AdSense revenues to help pay my bills. Someday I
want it to fund my retirement as well, so I can’t afford to
have non-revenue PSAs showing up on my site.
The good news is the Google understands the human’s basic
greedy nature, so it provides us with an alternative to donating our
precious web real estate to charitable organizations. That alternative
is known as AdSense Alternate Ads.
As strange as it seems, this feature allows you to let Google
competitors into your site. Don’t worry, Google is allowing
it with their eyes wide open. They even tell you how to set up the
alternate ad code to work on your site and they let you do it right in
your AdSense control panel.
Once you add the code to your site, Google will pull ads from whatever
service you defined rather than serve a PSA. Google will do that even
if those ads are coming from Yahoo, or Overture, or your
grandmother’s attic.
This goes a long way towards ensuring that you never lose an
opportunity to monetize a visitor’s time spent on your site.
How nice it is of Google to gives us that opportunity.
Who do you choose?
Ah, now that’s the big question. Most people head straight
for Overture or Yahoo, but there are other fish in the sea worth
considering. In fact, some of these fish make their living almost
solely by serving replacement ads for PSAs. Run this search
(http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search)
on Google and you’ll have plenty of options to choose from.
Why bother?
Sometimes Google doesn’t have any ads in its inventory to
match your site’s keywords. Sometimes Google gets confused
and can’t figure out which ads to deliver, so it grabs a PSA
ad.
Google also has a not-so-readily-available list of what it calls
“stop words”. When the Google AdSense spiders
detect these words on your page they automatically trigger PSAs. Some
of the more commonly known words include severe profanity (think:
George Carlin’s 7 Words You Can’t Say on T.V), as
well as other words which may very be quite legitimate for your site
such as pharmaceutical, drugs, death, dying, abortion, and the list
goes on and on. At least we THINK that it goes on and on but no one
really knows for sure outside of a trusted few Google staffers.
But no matter what the reason, you don’t want non-revenue ads
running on your site. There’s no excuse when Google makes it
so easy to keep the revenue flowing.
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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